Communication

Our primary objective is to put the advertising into context:

  • Print ads are assessed in a virtual magazine
  • Out-of-home ads and signage are assessed through placement in a simulated drive
  • TV ads are assessed in a clutter reel
  • Logos are assessed through placing the product in a simulated retail environment

In each case, the focus is observing how consumers interact with the communication, followed by direct questions.

Our key objectives are to understand the potential of the communication to:

  • Grab attention
  • Communicate the brand
  • Say something meaningful - in terms of features/benefits and archetypes
  • Drive action (purchase, investigate on-line, talk to friends and family, etc.)