Movies and popcorn…baseball and beer…sunny days and popsicles…
Product consumption is often triggered by memory associations.
Strengthening the link between your brand and situational memories is a key part of building your brand story. If you do this successfully, the memory association becomes movies and your brand of popcorn, rather than popcorn in general.
Are you building the right memory links with your brand communication?
We use our situational memory database to understand:
- The importance of each memory in driving category consumption
- Memories that are owned by your brand, owned by competitive brands, or remain opportunities
This allows you to establish quantifiable objectives to build memory associations that will in turn drive volume.