Naming

Your brand name is the title of your brand story. It encapsulates what your brand stands for.
Is your brand name communicating the right message?

When assessing brand names, we start with innate values. These values are core to the name itself, regardless of the category with which the name is paired.

For example, Swiffer communicates fast (because it contains the word “swift”) and effective (because it has the “er” ending often used to transform verbs into nouns – e.g. cleaner, worker, thinker). Swiffer communicates these values even before the name is applied to the cleaning category.

Our naming research identifies names with innate values that support the brand strategy and support your specific offering.