The retail environment plays a huge role in brand choice. Are you managing the retail environment optimally for your brand?
We answer this question by testing retail ideas (planograms, signage, advertising, display, etc.) in a simulated retail environment. Consumers shop and we observe how they interact with this environment.
- Do the new materials generate more interest than the current materials?
- Do the new materials generate more interaction with your brand than the current materials?
- Do the new materials drive more purchase for your brand?
We use this information to project the volume and share impact of retail changes, including source of volume for any incremental sales. You are now able to make informed decisions as you manage your retail investment.